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Spline

UI/UX & Prototyping

Spline is a 3D design tool that runs in the browser and lets users model, animate, and build interactive scenes without specialized rendering software. It provides an approachable editor for creating objects, applying materials, and adding animation and interactivity that can be embedded directly into websites and apps. The product is aimed at designers, developers, and creative teams who want to add 3D and spatial elements to digital experiences. Its strengths include real-time collaboration, an intuitive interface for people new to 3D, and export options for the web, along with AI-assisted features that generate 3D content from text prompts. Spline follows a freemium model, offering a free tier with paid plans that add collaboration, storage, and advanced capabilities. Founded in 2020, it has grown quickly as demand for interactive 3D on the web has increased.

Riverside

Video Editing

Riverside is an online platform for recording high-quality podcasts and video interviews remotely. It captures each participant locally in up to 4K video and lossless audio, then uploads the separate tracks to the cloud, avoiding the quality loss common with standard video calls. The service is built for podcasters, marketers, and content teams who record with remote guests. Its strengths include local recording for reliable quality, a text-based editor that edits audio and video by editing the transcript, AI-generated clips for social media, and live streaming. Recording continues even if a connection drops. Riverside operates on a subscription model with a limited free tier and paid plans that expand recording hours and features. Founded in 2020 by brothers Nadav and Gideon Keyson, it has become a popular tool for professional remote content production.

Salesforce

CRM & Sales

Salesforce is a cloud-based customer relationship management platform that helps organizations manage sales, service, marketing, and commerce from a unified system. Delivered as software-as-a-service, it centralizes customer data and business processes so teams can track leads, opportunities, and support cases in one place. The platform serves businesses of every size, from startups to large enterprises across many industries. Its strengths include deep customization, a vast ecosystem of apps through AppExchange, automation and analytics tools, and integrated AI that surfaces insights and assists users. Core products span Sales Cloud, Service Cloud, Marketing Cloud, and the Data Cloud. Salesforce sells its products through tiered subscriptions priced per user. Founded in 1999 in San Francisco, it pioneered the cloud software model and has grown into one of the largest enterprise software companies in the world.

Pipedrive

CRM & Sales

Pipedrive is a cloud-based customer relationship management platform designed around the sales pipeline. It gives teams a visual, drag-and-drop view of every deal, alongside contact management, activity scheduling, email tracking, and configurable reporting dashboards. The product targets small and mid-sized sales teams that want structure without heavy administration. Its standout strength is simplicity: reps see exactly which deals need attention, while automation handles repetitive follow-ups and data entry. An AI sales assistant surfaces suggestions, and add-ons cover lead generation, web forms, and project tracking. Founded in Estonia and now headquartered in New York, Pipedrive serves customers across more than 170 countries. It follows a tiered subscription model billed per user, with plans scaling from essential pipeline features to advanced automation, plus a free trial rather than a permanent free tier.

Klaviyo

Email Marketing

Klaviyo is a marketing automation and customer data platform aimed at consumer businesses. It unifies shopper data from ecommerce stores and other sources, then uses it to power targeted email, SMS, push notifications, and other messaging from a single system. The platform is built primarily for online retailers and direct-to-consumer brands, with deep integrations for Shopify and similar storefronts. Its key strengths are real-time segmentation, prebuilt automation flows for scenarios like abandoned carts and win-backs, and analytics that tie campaigns directly to revenue. Newer additions extend it toward reviews, customer service, and AI-assisted personalization. Founded in 2012 and based in Boston, Klaviyo became a publicly traded company in 2023. Pricing scales with the number of contacts and channels used, and a free tier lets smaller senders start before upgrading to paid plans.

MailerLite

Email Marketing

MailerLite is an email marketing service that helps individuals and businesses build subscriber lists and send campaigns. It combines a drag-and-drop email editor, automation workflows, signup forms and pop-ups, landing pages, and a basic website builder within one interface. The tool is aimed at creators, small businesses, and nonprofits that want capable marketing features without a steep learning curve. Its main appeal is a clean, approachable design paired with transparent pricing and responsive support. Reporting covers opens, clicks, and subscriber growth, while integrations connect it to ecommerce and other apps. Founded in 2010 and based in Vilnius, Lithuania, MailerLite has grown into a widely used platform serving well over a million accounts worldwide. It remains independent and bootstrapped, and offers a free plan for smaller lists alongside paid tiers that scale with subscriber count.

Hootsuite

Social Media Management

Hootsuite is a social media management platform that lets teams operate multiple networks from a single dashboard. It supports scheduling and publishing, content calendars, a unified inbox for messages and comments, social listening, and performance analytics across major platforms. The product serves marketing teams, agencies, and larger organizations that juggle several brand accounts at once. Its long-standing strengths are broad network coverage, collaboration and approval workflows, and reporting that consolidates results in one place. Add-on tools cover employee advocacy, paid social, and customer care. Founded in 2008 and headquartered in Vancouver, Canada, Hootsuite was one of the earliest dedicated social management tools and remains among the most widely adopted. It sells tiered subscriptions based on the number of users and connected social accounts, targeting professional and enterprise users.

Later

Social Media Management

Later is a social media management platform known for visual planning and scheduling. It offers a drag-and-drop content calendar, a media library, auto-publishing to networks like Instagram, TikTok, Facebook, Pinterest, and LinkedIn, plus a customizable link-in-bio page for driving traffic. The tool is popular with creators, small businesses, and social teams that prioritize a strong visual feed. Its signature feature is a preview grid that shows how an Instagram profile will look before posts go live, complemented by best-time-to-post suggestions and analytics. Later also runs an influencer marketing side for brand collaborations. Founded in 2014 in Vancouver, Canada as Latergramme, the company later expanded through the acquisition of the Mavrck influencer platform. It uses tiered subscription pricing based on features, social profiles, and users, with an entry plan for individuals getting started.

Asana

Project Management

Asana is a work management platform that helps teams organize, track, and coordinate their projects. It structures work into tasks, projects, and portfolios, with multiple views including lists, boards, timelines, and calendars, plus goals that link daily work to broader objectives. The platform suits teams of all sizes that need visibility into who is doing what by when. Its strengths lie in flexible project structures, workflow automation through rules, and cross-functional reporting dashboards. Integrations connect it to communication, file storage, and development tools, while newer AI features help summarize and prioritize work. Founded in 2008 by former Facebook engineers and headquartered in San Francisco, Asana went public in 2020. It offers a free tier for individuals and small groups, with paid plans that add advanced views, automation, and administrative controls for larger organizations.

Trello

Project Management

Trello is a visual collaboration tool built around the Kanban board. Work is organized into boards, lists, and cards that users drag across stages, with cards holding checklists, due dates, attachments, labels, and comments to keep details in context. The tool appeals to individuals and teams that want a simple, flexible way to track tasks and workflows. Its main strength is an approachable interface that requires little setup, extended by automation through its built-in Butler engine and by Power-Ups that add calendars, integrations, and reporting. Created in 2011 by Fog Creek Software and acquired by Atlassian in 2017, Trello is now part of a broad suite of work tools. It follows a freemium model, with a capable free tier and paid plans that unlock more automation, larger boards, and administrative features.

Coda

Notes & Docs

Coda is an all-in-one document platform that blends the flexibility of a doc with the structure of an app. Pages combine text, tables, and interactive building blocks, so a single document can hold notes, databases, buttons, and automations that update in real time. The product is aimed at teams that want to replace a patchwork of documents, spreadsheets, and lightweight tools with one connected workspace. Its standout feature is powerful relational tables paired with formulas and packs that pull in data from services like Slack, Jira, and Google Calendar, letting makers build custom workflows without code. Founded in 2014 and based in San Francisco, Coda was acquired by Grammarly in 2024. It uses a maker-based pricing model in which only document creators are charged, and offers a free tier so teams can build and share before upgrading.

Obsidian

Notes & Docs

Obsidian is a note-taking and personal knowledge management application that stores everything as plain Markdown files on the user's own device. It links notes together into a navigable web of ideas, and an interactive graph view, backlinks, and a deep library of community plugins let people shape it into a writing studio, research archive, or task system. It is built for writers, researchers, students, and knowledge workers who want durable, local-first notes they fully control rather than data locked inside a cloud service. Because files stay on disk, notes remain readable even without the app, and power users appreciate its speed, extensibility, and offline reliability. The core app is free for personal use, with optional paid Sync and Publish add-ons and a commercial licence for business teams. Created by the makers of Dynalist, Obsidian grew largely through word of mouth and has never taken outside venture funding.