Salesforce

Salesforce is a cloud-based customer relationship management platform that helps organizations manage sales, service, marketing, and commerce from a unified system. Delivered as software-as-a-service, it centralizes customer data and business processes so teams can track leads, opportunities, and support cases in one place.

The platform serves businesses of every size, from startups to large enterprises across many industries. Its strengths include deep customization, a vast ecosystem of apps through AppExchange, automation and analytics tools, and integrated AI that surfaces insights and assists users. Core products span Sales Cloud, Service Cloud, Marketing Cloud, and the Data Cloud.

Salesforce sells its products through tiered subscriptions priced per user. Founded in 1999 in San Francisco, it pioneered the cloud software model and has grown into one of the largest enterprise software companies in the world.