Hootsuite

Hootsuite is a social media management platform that lets teams operate multiple networks from a single dashboard. It supports scheduling and publishing, content calendars, a unified inbox for messages and comments, social listening, and performance analytics across major platforms.

The product serves marketing teams, agencies, and larger organizations that juggle several brand accounts at once. Its long-standing strengths are broad network coverage, collaboration and approval workflows, and reporting that consolidates results in one place. Add-on tools cover employee advocacy, paid social, and customer care.

Founded in 2008 and headquartered in Vancouver, Canada, Hootsuite was one of the earliest dedicated social management tools and remains among the most widely adopted. It sells tiered subscriptions based on the number of users and connected social accounts, targeting professional and enterprise users.