Zapier

Zapier is a web-based automation platform that connects different apps so they can share data and trigger actions without custom code. Users build automated workflows, called Zaps, that watch for an event in one application and then carry out steps in others, such as saving an email attachment, creating a task, or updating a spreadsheet. It integrates with thousands of services across categories like email, CRM, marketing, and productivity.

The platform is aimed at small businesses, marketers, and operations teams that want to remove repetitive manual work and link tools that do not natively talk to each other. Its main strength is the sheer breadth of supported apps combined with a no-code, point-and-click builder.

Founded in 2011 and run as a fully remote company, Zapier uses a freemium model that charges based on task volume and workflow complexity. It has expanded beyond simple automation into interfaces, tables, and AI-powered agents.