Runway

Runway is an applied AI company focused on generative tools for video and imagery. Its systems can create video clips from text prompts or images, apply visual effects, and edit footage using machine learning. The company develops its own generative models and packages them into a web-based creative suite for filmmakers and designers.

Runway is aimed at video professionals, artists, and studios exploring AI in their production pipelines, as well as newcomers experimenting with the technology. Users generate or upload media, guide the output with prompts and controls, and refine results within the browser. It also offers tools for tasks like background removal and motion tracking.

Positioned at the research frontier of generative video and world models, Runway competes on output quality and creative control. It operates on a credit-based subscription model, with plans scaling for individuals, teams, and enterprises.