Moz Pro

Moz Pro is an SEO software suite from Moz that helps marketers improve their organic search visibility. It bundles keyword research, rank tracking, site crawling, link analysis, and on-page optimization tools within one connected workflow.

Used by in-house teams, agencies, and consultants, it is best known for proprietary metrics such as Domain Authority and Page Authority, which estimate a site's relative ranking strength. Its Link Explorer draws on a large index of the web to surface link opportunities and spot issues.

Moz began as an SEO consultancy and blog before pivoting into software, and it has built an influential educational community around search best practices. Moz Pro is offered on tiered monthly subscriptions with a free trial for new users.