Mailchimp

Mailchimp is a marketing platform best known for email campaigns and audience management, now expanded into a broader small-business toolkit. Users build and send newsletters and promotional emails, segment their contacts, and automate messages triggered by customer behavior. The platform also offers landing pages, signup forms, basic websites, social posting, and reporting to track opens, clicks, and revenue.

It is aimed at small businesses, online sellers, and marketers who want approachable tools with templates and guidance rather than complex enterprise software. Drag-and-drop editors, prebuilt automations, and audience insights help users run campaigns without deep technical skills, while integrations connect it to popular e-commerce and productivity apps.

Founded in 2001 in Atlanta and acquired by Intuit in 2021, Mailchimp has long served a large base of small merchants. It uses a freemium model with a free starter tier and paid plans that scale by contact volume and feature set.