Luma AI

Luma AI is a generative video platform built around Dream Machine, a model that creates short, realistic video clips from text prompts and still images. The company develops technology for turning descriptions and reference photos into animated shots, and its earlier work focused on 3D capture and neural rendering from ordinary phone cameras.

The product serves filmmakers, designers, advertisers, and hobbyists who want to prototype scenes or generate footage without traditional cameras and sets. Creators describe a shot in plain language or upload an image, then guide camera motion and style through successive generations, making it useful for storyboards, concept work, and social content.

Luma offers Dream Machine through a web app and mobile app with free and subscription tiers. Founded in 2021 and based in Palo Alto, the company is backed by prominent venture investors.