HubSpot

HubSpot is a customer platform that unifies marketing, sales, customer service, content management, and operations around a shared CRM. Its tools help businesses attract visitors, capture and nurture leads, close deals, and support customers, with data flowing across teams so everyone works from the same records. Features span email marketing, automation workflows, pipelines, live chat, ticketing, and website building.

The platform targets small and mid-sized businesses as well as larger organizations that want an integrated alternative to stitching together separate point solutions. It is widely associated with the inbound marketing approach, offering extensive educational content, an app marketplace, and a large partner ecosystem to extend functionality.

Founded in 2006 and headquartered in Cambridge, Massachusetts, HubSpot is a publicly traded company. It uses a freemium model, with a free CRM and tiered hubs that scale in price and capability, letting customers start small and add features as they grow.