Figma

Figma is a browser-based design platform for creating user interfaces, prototypes, and design systems. Because files live in the cloud, multiple people can work on the same canvas at once and watch each other's cursors, making design collaborative in the same way documents became collaborative online.

It is aimed at product designers, developers, researchers, and the wider teams around them. Core capabilities include vector editing, reusable components and styles, interactive prototyping, developer handoff with inspectable specifications, and FigJam, a companion whiteboard for brainstorming. A growing set of AI features helps with tasks like generating layouts and drafting content.

Figma runs on a freemium model, with a free starter tier and paid plans priced per editor for professional and organization use. Founded in 2012 and headquartered in San Francisco, the company remained independent after a proposed Adobe acquisition was abandoned, and it later went public.