Moz Pro sets the standard for SEO tools, as it has got the most complete toolset and its metrics have become an industry-standard even among marketers that use other tools. It is an all-in-one SEO tracking and research platform built by industry experts that assist the user to master SEO and achieve goals. It offers innovative data sets and illuminating metrics, site audits, in-depth keyword research, link profile analysis, competitor data, etc.
It is the premium paid SEO web application that assists the business to stay on top of the SEO game. It also has free tools, such as open site explorer and keyword explorer. It also has a popular chrome extension called MozBar, which provides information like page authority and domain rank right on SERP in the browser.
It helps the websites to grow their organic traffic by tracking search engine rankings and identifying ways to enhance them.
